Business guided by love, care and conscience

30/04/2024

PRO CRIANÇA CARDÍACA OFFICIALLY DIVES INTO CONSCIOUS CAPITALISM

TO REINFORCE THE MOVEMENT AGAINST SOCIAL INEQUALITY IN BRAZIL

The discussion is growing around the redefinition of capitalist values in today’s world. For many, the wealth generated and the division between a few are numbered. In this scenario, Conscious Capitalism takes the lead in the global debate.

Pro Criança Cardiac is in this same movement and sees itself as a partner and multiplier of the philosophy of new leadership and transformation for the benefit of humanity. Recently, it received the Partner/I SUPPORT seal from the Instituto Capitalismo Consciente Brasil, which exists to transform the way of making investments and business in Brazil, multiplying the pillars that lead to more humane, more ethical and more sustainable management and with the objective to reduce inequalities.

Based on this partnership, the institution will participate in updates on the topic and will also intensify contact with issues related to sustainability, stakeholders, purpose and awareness. These fronts have also been worked on with Ocean Governança, responsible for implementing Humanized Governance at Pro Criança, a partner of Capitalismo Consciente Brasil.

– Our institution has already had the purpose of contributing to society, since its foundation in 1996. Pro Criança’s mission is to care for needy children with heart disease and is committed to the social transformation of Brazil, reinforces the executive director of Pro Criança, Mitzy Cremona.

The commitment to healing society’s problems and pains, encouraging conscious leadership, impartial relationships between all stakeholders, and preserving the conscious culture that supports the purpose in practice within organizations are the pillars of Conscious Capitalism’s work.

According to the executive director of Pro Criança, joining the hall of partner companies of Capitalismo Consciente is “literating” the attitudes that the institution already has.

by Pro Cardíaca

Interactor at thedotgood.

April 30, 2024

The Talk of the Sphere

Empowerment is at the heart of the Jordan River Foundation’s mission to alleviate poverty for local community and refugee women in Jordan. JRF (Jordan River Foundation) has sought to create sustainable economic opportunities capitalizing on their potential as independent breadwinners within their families.

That mission is realized today through JRF’s social enterprises; a model that trains and employs female beneficiaries in projects that revive and celebrate traditional culinary arts and handicrafts; leveraging their employability, social skills, and business acumen. Through a series of social enterprise initiatives and collaborations, JRF has helped create jobs for local community women across Jordan, 513 last year, while reviving the heritage of traditional cooking, as well as rural and Bedouin community arts.