Pro Criança Cardiac launches its Code of Ethics and Conduct

30/04/2024

Standard in the corporate world and increasingly necessary in the third sector, guidelines that govern internal and external relations with Pro Criança were developed in partnership with the renowned Ulhôa Canto Advogados Office.

Ethics, honesty, integrity, reliability, respect, transparency and coherence have always been very dear values for society as a whole, essential for the unblemished reputation of companies and, in recent decades, also for the Third Sector in the country, which is growing in leaps and bounds. wide. According to the Institute of Applied Economic Research (Ipea), there are more than 820,000 Civil Society Organizations active in Brazil.

One of them is Pro Criança Cardiac, which launches its Code of Ethics and Conduct on February 19th, next Wednesday, at a closed event. After the launch, there will be training aimed at the institution’s employees, suppliers and service providers in the auditorium of the Botafogo Medical Center (Rua Dona Mariana, 143). The opening will be given by Mitzy Cremona Conde, lawyer and Executive Director of Pro Criança Cardiac, and the training will be conducted by the Institution’s volunteer lawyer, Fernanda Freitas, partner at the Ulhôa Canto Advogados Office, a partner of Pro Criança for 11 years.

“Pro Criança Cardiac’s mission is to offer the best in medicine for children, with care guided by rigorous standards of quality and professional ethics. We also want to be pioneers in excellence in the implementation, training and compliance with compliance standards and guidelines, thus becoming a reference in the Third Sector”, highlights Dr. Rosa Celia Pimentel Barbosa, founder and president of the institution.

Pro Criança Cardiac’s Code of Ethics and Conduct was prepared by lawyers Mitzy Cremona Conde and Fernanda Freitas and is governed by the following fundamental principles: Strict compliance with the law, Respect for work and workers, Environmental responsibility and Rejection of corruption.

The guidelines contained therein must be observed by the institution and all its collaborators – employees and third parties acting on behalf of Pro Criança. The Code will be widely disseminated among associates, directors, advisors, administrators, doctors, partners, donors, employees, volunteers, service providers, suppliers, representatives, contractors, donors, sponsors and third parties in general who, in some way, collaborate to the development of the organization.

“It is an important step to enable and preserve our mission, vision and values, guiding and serving as a reference to all employees for professional and personal performance that encompasses the highest ethical standards, honesty and integrity”, adds Dr. Rosa Celia.

Founder and president of Pro Criança is among the 50 authors of “The post-pandemic world”

30/04/2024

The founder of Pro Criança Cardiac, Dr. Rosa Celia, is among the 50 authors of the book The Post-Pandemia World, which has just been released by Nova Fronteira and was organized by lawyer José Roberto de Castro Neves. Personalities that are references in their fields participated in the work, such as actress Fernanda Torres, journalist and presenter Pedro Bial and businessman Roberto Medina. Copyright will be fully transferred to Pro Criança Cardiac.

The Post-Pandemic World brings reflections on the before and after Covid-19 as a determining episode in this century and debates the consequences of recent political, health and economic actions. What should we expect for our future and the future of the next generations? A drastic transformation in everything human? Or just the return of the world as it always was?

In the book, personalities give their opinion on the main spheres of human action, taking into account each of their complexities and dilemmas: cardiologist Rosa Célia wrote about the importance of social projects and the interface of hers, Pro Criança Cardiac, with the own life story. The importance of the third sector, reinforced in times of pandemic, is also in Dr. Rosa’s text, who hopes that, from everything that is being experienced, there will be some learning for the future.

Among her considerations is also the role of medical institutions beyond caring for patients infected by the coronavirus. For her, part of worrying about those who are at home and suffering the effects of isolation, who are without basic goods, without housing, for example.

Dr. Rosa believes that the pandemic brought about the mobilization of people and institutions, making everyone more generous, whether in the form of partnerships or individually. She saw this happen up close at Pro Criança and the number of donations increased, despite the difficulties.

“I have great hope that these changes in trajectory will remain, so that more and more people will benefit”, wrote Dr. Rosa, and also brought to reflection the words of businessman Joey Reiman, which, for her, should be valid for life : “Fierce competition is not sustainable. Compassion is. In the decades to come, companies will focus on the business of life and work for the biggest customer of all: humanity.”

30/04/2024

CERTIFICATION STRENGTHENS THE PROJECT’S CREDIBILITY WITH CIVIL SOCIETY

Pro Criança Cardiac was approved in the audit process of the 2020-23 Donate Criteria Seal, with 49 points out of a possible 52, and qualified with the A+ Seal.

The Doar Management and Transparency Seal Certificate, achieved by Pro Criança this July, is from Instituto Doar and means that the institution becomes part of a group that has also achieved the quality standard defined by the Institute.

The objective of Instituto Doar is to guarantee standards that help donors, financiers and supporters make decisions. For Pro, it is another supporter of the network that takes care of needy children with heart disease.

Among the institutions that acquired the Seal are ABRACESOLIDÁRIO, Brazil Foundation, Hospital Pequeno Príncipe, Instituto Guga Kuerten, Lar Menino Deus, Pró-Saber SP, as well as others that are references in their areas: Education, Health, Sports, among others.

The seal is based on the main international certification models for civil society organizations in relation to codes of conduct that adopt and judge as standards the excellence of strategy, governance, communication, financing strategy, accountability and other aspects.

ABOUT DOAR INSTITUTE

In addition to the Seal, the Best NGOs, PQGT, Transparent NGO and Most Liked Ranking certifications are part of the Institute, from the international organization Instituto Donar. In Brazil, they began their work in 2012 at the NGO Brasil event, when they had the opportunity to mobilize the more than 500 organizations that were present at the event.

Social care and commitment to sustainability mark the first meeting of the Humanization Cycle

30/04/2024

August started in full swing for Pro Criança Cardiac collaborators, gathered virtually for the first lecture of the institution’s Humanization Cycle. The initiative provides for a monthly meeting – free and open to the public – on various subjects and for different audiences. The objective is to reinforce investment in Humanized Governance practices, pioneered in the Third Sector by Pro Criança, in the second half of this year.

Those who conducted the training on “The Future of Organizations and ECG Factors” were Mariana Brunelli, a PhD student in Administration at the PUC-Rio Business School, and Renata Coutinho, a Master in Business Administration from the same university. The mediation was carried out by professor Luana Lourenço, from Ocean Consultoria.

The speakers shared their knowledge on the topic, which also culminates in excellent medical care thanks to team satisfaction, and gave a retrospective on the transformations of organizations over time, with Corporate Responsibility as one of the central points.

The need for transparency experienced in the desire to inform about their practices, fairness in the treatment of employees, accountability and sustainability were at the center of the explanations. More than profit, companies and organizations, according to the speakers, began to adopt activism as the key to their success. At the same time, those that adopt Humanized Governance are more perennial and survive, reinforcing the equation of social + environmental care.

This Governance, according to the speakers, must be appropriate to the size of the company and its peculiarities, always remembering that every corporation is a set of parts/human beings and that the more empathy they produce with employees, the more satisfaction and commitment they can.

The medical and executive directors of Pro Criança, Isabela Rangel and Mitzy Cremona, reinforced humanization, with employees at the center of attention, as a path of no return within an institution that works daily with the purposes of love and giving of oneself to others .

DIA – Pro Criança is the first NGO in Brazil to adopt a humanized administration system

30/04/2024

NEWSPAPER THE DAY

By Maria Clara Matturo

After 27 years of operation, showing a show of innovation, Instituição Pró Criança Cardiac is the first NGO to adopt a humanized administration model. With people at the center of decision-making, the institution hopes to impact the lives of everyone involved in the project, from the families of the children served to the suppliers, based on three pillars: sustainability, governance and social impact.

The new concept of organization, called ‘humanized governance’, proposes a caring look at everyone who is part of the whole. “There is still an understanding that you cannot prosper while working with a culture of joy and well-being for employees, and this is a myth. It is more advantageous, humanized companies have much higher profits than those that do not practice this approach. Conscious capitalism addresses exactly these factors with a greater purpose, orientation towards people. You look at suppliers, partners and employees with a humanized look of affection. It covers everyone involved with the company, even the shareholders”, explained Luana Lourenço, creator of the concept, who is implementing the new feature at Instituição Pró Criança Cardiac.

The NGO operates exclusively through donations, and cares for children with heart problems. All care, from the outpatient clinic to surgeries and medications, is offered free of charge by the institution, which receives patients through the SUS. The executive director, Mitzy Cremona, said that she has had a completely new experience, even though she has worked at the organization for 12 years: “I’m even excited to talk about it. It has been a very positive surprise, she had no idea what the feedback from employees and partners would be like. We hold a meeting to decide new company policies, for example, where everyone sits together, all hierarchies of the institution. We were already very humanized in caring for families, now we also care for employees.”

Get to work

For those who wish to implement lighter administration in the workplace, consultant Luana Lourenço advises: “the first step is self-knowledge. You can’t tap into the best in people without knowing yourself, and improving our relationship with nature also gives us back the human spirit. It may seem philosophical, but when we look at the research, we can see the results of companies in a sustainable way. Humanized governance is the company’s policies, organizational culture, purpose, vision. All of this needs to be visited and given new meaning.”

What is the New General Data Protection Law (LGPD)?

10/30/2020

The New General Data Protection Law, Law 13,709, of August 14, 2019, applied to all companies, also affects Third Sector companies. NGOs, foundations, charitable entities, community funds, non-profit entities, residents’ associations, among others, must comply with the requirements of this law.

The legislation aims to protect personal data and is based on: respect for privacy, informational self-determination, freedom of expression, information, communication and opinion; the inviolability of intimacy, honor and image; economic and technological development and innovation; free enterprise, free competition and consumer protection; and human rights, the free development of personality, dignity and the exercise of citizenship by natural persons.

The big news is that health institutions must adjust all internal processes and data processing must comply with the guidelines set out in article 11 of Law 13,709/19. Throughout the process, Pro Criança Cardiac will rely on the expertise of Dr. Jose Carlos Vaz e Dias, partner at Vaz e Dias Advogados & Associados, to be carried out on a Pro Bono basis.

‘Pro Criança Cardiac, which has the characteristic of being a pioneering company in the third sector, informs all its stakeholders that it will comply with the new Data Protection Law and we will fully comply with the LGPD.’ , Executive Director of the Institution.

In 2020, Pro Criança is one of the 100 best NGOs in Brazil

30/04/2024

A PIONEER IN THE THIRD SECTOR IN THE ADOPTION OF HUMANIZED GOVERNANCE AND A CODE OF ETHICS AND CONDUCT, AND INTEGRATED WITH THE BRAZILIAN CONSCIOUS CAPITALISM AND BRAZILIAN CORPORATE GOVERNANCE INSTITUTES IN 2020, THE ORGANIZATION TAKES A LEAP TOWARDS EXCELLENCE – ESSENTIAL TO KEEPING DONORS AND LOYALTY, PAINS AND SUPPORTERS OF YOUR CAUSE

Daily social work, intense and filled with love and care, has just received yet another recognition, especially important in such a challenging year. Pro Criança Cardiac won the 2020 Best NGOs Award for the second consecutive year for its good practices in governance, transparency, communication and financing. In a universe of 670 registered organizations, Pro Criança was also among the 15 best Brazilian NGOs in the health sector and among the eight best Non-Governmental Organizations in the state of Rio de Janeiro.

The awards ceremony will be on December 10th, starting at 7pm, broadcast on YouTube Canal Futura and on the Futura website – the link to the broadcast will be available on the Melhores ONGs website. In addition to the 100 best, the public will also see the highlights in the special categories, as well as the best NGO among them all. This is the fifth edition of the award, which is consolidated as one of the largest in the Brazilian third sector and is considered a valuable compass for potential supporters. After all, among so many social organizations, how do you choose which one to support?

Expansion and professionalization to increasingly gain the trust of the partners who maintain the institution

It constantly strengthens itself, without losing focus on sustainability, as well as reinforcing its excellence through the formalization of organizational concepts. For the executive director of Pro Criança Cardiac, Mitzy Cremona Conde, an NGO must work to have robust guidelines and policies equivalent to a large company in the Brazilian market. And that’s what the institution did throughout 2020, even in the middle of the pandemic. Among the various pioneering attitudes in the Third Sector, Pro Criança…

I- Implemented a Humanized Governance process

II – Designed its Code of Ethics and Conduct

III – Conducted a series of training to comply with the New Data Protection Law

IV – Hired external consultancy for medium and long-term financial planning.

V – Became a partner of the Instituto Capitalismo Consciente Brasil

VI – Joined the select group of companies of the Brazilian Institute of Corporate Governance

According to Dr. Rosa Celia, founder of Pro Criança Cardiac, in addition to offering the best of medicine for children, with care guided by rigorous standards of quality and professional ethics, Pro Criança wants to be a pioneer in excellence in implementation, training and compliance with compliance standards and guidelines and increasingly gain the trust of the partners who keep the institution in operation.

ABOUT CARDIAC PRO CHILDREN

Pro Criança Cardiac is a private medical and non-profit association, located in Botafogo, South Zone in Rio de Janeiro, and was founded in 1996 by pediatric cardiologist Dr. Rosa Celia. In 27 years of operation, it has served more than 15,500 children with cardiac needs, performed more than 35,000 outpatient visits and almost1,800 invasive procedures, cardiac surgeries and catheterizations (diagnostic and therapeutic).