Pro Criança Cardiac offers Ophthalmology service
Pro Criança Cardiac opens Ophthalmology service
30/04/2024
PARTNERSHIPS WITH OPHTHALMOLOGICAL CLINICS AND OPTICAL OPTICS WILL PROVIDE FREE CONSULTATIONS AND NEW GLASSES TO CHILDREN AND ADOLESCENTS CARE FOR BY THE PROJECT, IN ADDITION TO MONEY REVERTED TO THE INSTITUTION
In the routine consultation held in October at Pro Criança Cardiac, for patient Victor Hugo Ferreira – treated by the project since 2017 – the need for an ophthalmological assessment and probable use of glasses was identified. Victor’s parents are self-employed professionals and receive government assistance benefits to supplement their family income of just two minimum wages to support their family of five, residing in Campo Grande, west of Rio.
The same happened to Kauã Sabará Brito, nine years old, a Pro Criança patient since March 2020. He and his family are residents of Guaratiba, another neighborhood in the west zone. The parents are unemployed and currently only rely on government benefits to support the house. In September 2021, at the follow-up consultation, the pediatrician who works with Kauã in the project recommended an ophthalmological evaluation.
What to do in a situation of socioeconomic vulnerability, with a child needing to see well to be able to play, study, walk? Or with a teenager with visual difficulties in their daily lives?
Now, Pro Criança Cardiac has a solution for these cases. A new assistance arm has just been opened within the project: ophthalmology. Closed partnerships with Focus Clínica e Cirurgia de Olhos, to carry out consultations; and with Óticas Vejja to donate glasses to children and teenagers served by the institution. In addition to cardiological and, now, ophthalmological care, Pro Criança patients already have dental, nutritional, psychological and social service care.
“Providing children and adolescents with heart disease with ophthalmological care and glasses, when necessary, is a reason for great celebration for us. The more we can take comprehensive care of these patients, the better for the evolution and maintenance of their cardiological health”, highlights the Medical Director of Pro Criança cardiac, Dr. Isabela Rangel.
Óticas Vejja: donation of children’s glasses + Pro Criança Collection,
with R$150 per frame going towards the project
Óticas Vejja’s Pro Criança collection has colors for all tastes and styles – from the most conventional to the most daring. The frames are made of acetate and cost R$790.00, with R$150.00 donated to the institution. On the inside of one of the rods, the name PRO CRIANÇA was engraved. The glasses frames for children and teenagers, in turn, are donated by the optician when the project’s patients need them, as well as the lenses made from the prescription prescribed by the ophthalmologists at the Focus clinic.
“I was very impressed to see how Dr. Rosa Celia invested her life in this project and transformed the lives of so many people. Children and young people have all medical support, including food. Furthermore, it is a very cozy place, where we feel the employees’ involvement with the cause, everyone immersed in that same spirit”, says Samara Oliveira, commercial director at Vejja.
After learning about the project, Samara was strolling through a shopping mall when she came across Brinco do Coração, by jewelry designer Isa Bahia, whose sales have funds donated to Pro Criança. “I thought it was a wonderful idea, I bought the earring and it immediately clicked: ‘Why not glasses too?’. We have already made many donations to social projects, but we have never had a collection supporting a cause. My father loved the idea and now we are partners. It was very good to take this attitude, because we feel a lack of humanity in business. Just because we have a for-profit company doesn’t mean we can’t help. We can always help”, celebrates Samara.
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Pro Criança Cardiac launches its Code of Ethics and Conduct
30/04/2024
Standard in the corporate world and increasingly necessary in the third sector, guidelines that govern internal and external relations with Pro Criança were developed in partnership with the renowned Ulhôa Canto Advogados Office.
Ethics, honesty, integrity, reliability, respect, transparency and coherence have always been very dear values for society as a whole, essential for the unblemished reputation of companies and, in recent decades, also for the Third Sector in the country, which is growing in leaps and bounds. wide. According to the Institute of Applied Economic Research (Ipea), there are more than 820,000 Civil Society Organizations active in Brazil.
One of them is Pro Criança Cardiac, which launches its Code of Ethics and Conduct on February 19th, next Wednesday, at a closed event. After the launch, there will be training aimed at the institution’s employees, suppliers and service providers in the auditorium of the Botafogo Medical Center (Rua Dona Mariana, 143). The opening will be given by Mitzy Cremona Conde, lawyer and Executive Director of Pro Criança Cardiac, and the training will be conducted by the Institution’s volunteer lawyer, Fernanda Freitas, partner at the Ulhôa Canto Advogados Office, a partner of Pro Criança for 11 years.
“Pro Criança Cardiac’s mission is to offer the best in medicine for children, with care guided by rigorous standards of quality and professional ethics. We also want to be pioneers in excellence in the implementation, training and compliance with compliance standards and guidelines, thus becoming a reference in the Third Sector”, highlights Dr. Rosa Celia Pimentel Barbosa, founder and president of the institution.
Pro Criança Cardiac’s Code of Ethics and Conduct was prepared by lawyers Mitzy Cremona Conde and Fernanda Freitas and is governed by the following fundamental principles: Strict compliance with the law, Respect for work and workers, Environmental responsibility and Rejection of corruption.
The guidelines contained therein must be observed by the institution and all its collaborators – employees and third parties acting on behalf of Pro Criança. The Code will be widely disseminated among associates, directors, advisors, administrators, doctors, partners, donors, employees, volunteers, service providers, suppliers, representatives, contractors, donors, sponsors and third parties in general who, in some way, collaborate to the development of the organization.
“It is an important step to enable and preserve our mission, vision and values, guiding and serving as a reference to all employees for professional and personal performance that encompasses the highest ethical standards, honesty and integrity”, adds Dr. Rosa Celia.
Pro Criança Cardiac launches its Code of Ethics and Conduct
Founder and president of Pro Criança is among the 50 authors of “The post-pandemic world”
30/04/2024
The founder of Pro Criança Cardiac, Dr. Rosa Celia, is among the 50 authors of the book The Post-Pandemia World, which has just been released by Nova Fronteira and was organized by lawyer José Roberto de Castro Neves. Personalities that are references in their fields participated in the work, such as actress Fernanda Torres, journalist and presenter Pedro Bial and businessman Roberto Medina. Copyright will be fully transferred to Pro Criança Cardiac.
The Post-Pandemic World brings reflections on the before and after Covid-19 as a determining episode in this century and debates the consequences of recent political, health and economic actions. What should we expect for our future and the future of the next generations? A drastic transformation in everything human? Or just the return of the world as it always was?
In the book, personalities give their opinion on the main spheres of human action, taking into account each of their complexities and dilemmas: cardiologist Rosa Célia wrote about the importance of social projects and the interface of hers, Pro Criança Cardiac, with the own life story. The importance of the third sector, reinforced in times of pandemic, is also in Dr. Rosa’s text, who hopes that, from everything that is being experienced, there will be some learning for the future.
Among her considerations is also the role of medical institutions beyond caring for patients infected by the coronavirus. For her, part of worrying about those who are at home and suffering the effects of isolation, who are without basic goods, without housing, for example.
Dr. Rosa believes that the pandemic brought about the mobilization of people and institutions, making everyone more generous, whether in the form of partnerships or individually. She saw this happen up close at Pro Criança and the number of donations increased, despite the difficulties.
“I have great hope that these changes in trajectory will remain, so that more and more people will benefit”, wrote Dr. Rosa, and also brought to reflection the words of businessman Joey Reiman, which, for her, should be valid for life : “Fierce competition is not sustainable. Compassion is. In the decades to come, companies will focus on the business of life and work for the biggest customer of all: humanity.”
Founder and president of Pro Criança is among the 50 authors of “The post-pandemic world”
30/04/2024
CERTIFICATION STRENGTHENS THE PROJECT’S CREDIBILITY WITH CIVIL SOCIETY
Pro Criança Cardiac was approved in the audit process of the 2020-23 Donate Criteria Seal, with 49 points out of a possible 52, and qualified with the A+ Seal.
The Doar Management and Transparency Seal Certificate, achieved by Pro Criança this July, is from Instituto Doar and means that the institution becomes part of a group that has also achieved the quality standard defined by the Institute.
The objective of Instituto Doar is to guarantee standards that help donors, financiers and supporters make decisions. For Pro, it is another supporter of the network that takes care of needy children with heart disease.
Among the institutions that acquired the Seal are ABRACESOLIDÁRIO, Brazil Foundation, Hospital Pequeno Príncipe, Instituto Guga Kuerten, Lar Menino Deus, Pró-Saber SP, as well as others that are references in their areas: Education, Health, Sports, among others.
The seal is based on the main international certification models for civil society organizations in relation to codes of conduct that adopt and judge as standards the excellence of strategy, governance, communication, financing strategy, accountability and other aspects.
ABOUT DOAR INSTITUTE
In addition to the Seal, the Best NGOs, PQGT, Transparent NGO and Most Liked Ranking certifications are part of the Institute, from the international organization Instituto Donar. In Brazil, they began their work in 2012 at the NGO Brasil event, when they had the opportunity to mobilize the more than 500 organizations that were present at the event.