Pro Criança Cardiac offers Ophthalmology service
Pro Criança Cardiac opens Ophthalmology service
30/04/2024
PARTNERSHIPS WITH OPHTHALMOLOGICAL CLINICS AND OPTICAL OPTICS WILL PROVIDE FREE CONSULTATIONS AND NEW GLASSES TO CHILDREN AND ADOLESCENTS CARE FOR BY THE PROJECT, IN ADDITION TO MONEY REVERTED TO THE INSTITUTION
In the routine consultation held in October at Pro Criança Cardiac, for patient Victor Hugo Ferreira – treated by the project since 2017 – the need for an ophthalmological assessment and probable use of glasses was identified. Victor’s parents are self-employed professionals and receive government assistance benefits to supplement their family income of just two minimum wages to support their family of five, residing in Campo Grande, west of Rio.
The same happened to Kauã Sabará Brito, nine years old, a Pro Criança patient since March 2020. He and his family are residents of Guaratiba, another neighborhood in the west zone. The parents are unemployed and currently only rely on government benefits to support the house. In September 2021, at the follow-up consultation, the pediatrician who works with Kauã in the project recommended an ophthalmological evaluation.
What to do in a situation of socioeconomic vulnerability, with a child needing to see well to be able to play, study, walk? Or with a teenager with visual difficulties in their daily lives?
Now, Pro Criança Cardiac has a solution for these cases. A new assistance arm has just been opened within the project: ophthalmology. Closed partnerships with Focus Clínica e Cirurgia de Olhos, to carry out consultations; and with Óticas Vejja to donate glasses to children and teenagers served by the institution. In addition to cardiological and, now, ophthalmological care, Pro Criança patients already have dental, nutritional, psychological and social service care.
“Providing children and adolescents with heart disease with ophthalmological care and glasses, when necessary, is a reason for great celebration for us. The more we can take comprehensive care of these patients, the better for the evolution and maintenance of their cardiological health”, highlights the Medical Director of Pro Criança cardiac, Dr. Isabela Rangel.
Óticas Vejja: donation of children’s glasses + Pro Criança Collection,
with R$150 per frame going towards the project
Óticas Vejja’s Pro Criança collection has colors for all tastes and styles – from the most conventional to the most daring. The frames are made of acetate and cost R$790.00, with R$150.00 donated to the institution. On the inside of one of the rods, the name PRO CRIANÇA was engraved. The glasses frames for children and teenagers, in turn, are donated by the optician when the project’s patients need them, as well as the lenses made from the prescription prescribed by the ophthalmologists at the Focus clinic.
“I was very impressed to see how Dr. Rosa Celia invested her life in this project and transformed the lives of so many people. Children and young people have all medical support, including food. Furthermore, it is a very cozy place, where we feel the employees’ involvement with the cause, everyone immersed in that same spirit”, says Samara Oliveira, commercial director at Vejja.
After learning about the project, Samara was strolling through a shopping mall when she came across Brinco do Coração, by jewelry designer Isa Bahia, whose sales have funds donated to Pro Criança. “I thought it was a wonderful idea, I bought the earring and it immediately clicked: ‘Why not glasses too?’. We have already made many donations to social projects, but we have never had a collection supporting a cause. My father loved the idea and now we are partners. It was very good to take this attitude, because we feel a lack of humanity in business. Just because we have a for-profit company doesn’t mean we can’t help. We can always help”, celebrates Samara.
