Business guided by love, care and conscience
Business guided by love, care and conscience
30/04/2024
PRO CRIANÇA CARDÍACA OFFICIALLY DIVES INTO CONSCIOUS CAPITALISM
TO REINFORCE THE MOVEMENT AGAINST SOCIAL INEQUALITY IN BRAZIL
The discussion is growing around the redefinition of capitalist values in today’s world. For many, the wealth generated and the division between a few are numbered. In this scenario, Conscious Capitalism takes the lead in the global debate.
Pro Criança Cardiac is in this same movement and sees itself as a partner and multiplier of the philosophy of new leadership and transformation for the benefit of humanity. Recently, it received the Partner/I SUPPORT seal from the Instituto Capitalismo Consciente Brasil, which exists to transform the way of making investments and business in Brazil, multiplying the pillars that lead to more humane, more ethical and more sustainable management and with the objective to reduce inequalities.
Based on this partnership, the institution will participate in updates on the topic and will also intensify contact with issues related to sustainability, stakeholders, purpose and awareness. These fronts have also been worked on with Ocean Governança, responsible for implementing Humanized Governance at Pro Criança, a partner of Capitalismo Consciente Brasil.
– Our institution has already had the purpose of contributing to society, since its foundation in 1996. Pro Criança’s mission is to care for needy children with heart disease and is committed to the social transformation of Brazil, reinforces the executive director of Pro Criança, Mitzy Cremona.
The commitment to healing society’s problems and pains, encouraging conscious leadership, impartial relationships between all stakeholders, and preserving the conscious culture that supports the purpose in practice within organizations are the pillars of Conscious Capitalism’s work.
According to the executive director of Pro Criança, joining the hall of partner companies of Capitalismo Consciente is “literating” the attitudes that the institution already has.
