Sol de Janeiro x Pro Criança Cardíaca
Anitta & Sol de Janeiro donate R$270,000 to Pro Criança
01/12/2022
In the final minutes of 2021, a large donation entered the Pro Criança Cardiac account. In partnership with singer Anitta, the iconic multinational brand Sol de Janeiro, inspired by the beauty of Brazil, made a donation of R$ 270 thousand, raised at the launch of “Anitta & Sol de Janeiro Perfume Mist”, a body fragrance with notes of nectar of passion fruit and pink patchouli, a product co-created with the artist.
The act of love, generosity and social responsibility will make it possible to carry out invasive procedures to save the lives of five children in 2022.
On her networks, at the turn of the year, the megastar said that “one of the most incredible things that happened this year was the partnership with Sol de Janeiro to create this delicious perfume. Thanks to this collaboration, we were able to help provide care to children at Pro Criança Cardiac, in my homeland. This post is a thank you to all of you who joined us and contributed in some way to this cause.”
“I always knew that an alliance between Sol de Janeiro and Anitta would be something powerful and beautiful to see, despite not imagining the volume of resources we would be able to raise. Uniting the power of the two brands with the aim of contributing to a greater cause in Brazil was a dream that became a goal. I feel immense happiness knowing that we are helping to save these children’s lives. Congratulations Pro Criança!”, says Wallace Fortes, Creative Director of Content at Sol de Janeiro and leader of the brand’s social responsibility projects in Brazil.
“It was the biggest surprise of 2021, both in terms of value and because it happened just before the year ended. Our deepest gratitude to Sol de Janeiro and our redoubled admiration for Anitta. It will be a great pleasure to welcome you to our home!”, celebrates the executive director of Pro Criança, Mitzy Cremona.
Sol de Janeiro products are sold in Brazil exclusively by Sephora (https://cutt.ly/EUCUUez)
Related articles
Pro Criança Cardiac launches its Code of Ethics and Conduct
30/04/2024
Standard in the corporate world and increasingly necessary in the third sector, guidelines that govern internal and external relations with Pro Criança were developed in partnership with the renowned Ulhôa Canto Advogados Office.
Ethics, honesty, integrity, reliability, respect, transparency and coherence have always been very dear values for society as a whole, essential for the unblemished reputation of companies and, in recent decades, also for the Third Sector in the country, which is growing in leaps and bounds. wide. According to the Institute of Applied Economic Research (Ipea), there are more than 820,000 Civil Society Organizations active in Brazil.
One of them is Pro Criança Cardiac, which launches its Code of Ethics and Conduct on February 19th, next Wednesday, at a closed event. After the launch, there will be training aimed at the institution’s employees, suppliers and service providers in the auditorium of the Botafogo Medical Center (Rua Dona Mariana, 143). The opening will be given by Mitzy Cremona Conde, lawyer and Executive Director of Pro Criança Cardiac, and the training will be conducted by the Institution’s volunteer lawyer, Fernanda Freitas, partner at the Ulhôa Canto Advogados Office, a partner of Pro Criança for 11 years.
“Pro Criança Cardiac’s mission is to offer the best in medicine for children, with care guided by rigorous standards of quality and professional ethics. We also want to be pioneers in excellence in the implementation, training and compliance with compliance standards and guidelines, thus becoming a reference in the Third Sector”, highlights Dr. Rosa Celia Pimentel Barbosa, founder and president of the institution.
Pro Criança Cardiac’s Code of Ethics and Conduct was prepared by lawyers Mitzy Cremona Conde and Fernanda Freitas and is governed by the following fundamental principles: Strict compliance with the law, Respect for work and workers, Environmental responsibility and Rejection of corruption.
The guidelines contained therein must be observed by the institution and all its collaborators – employees and third parties acting on behalf of Pro Criança. The Code will be widely disseminated among associates, directors, advisors, administrators, doctors, partners, donors, employees, volunteers, service providers, suppliers, representatives, contractors, donors, sponsors and third parties in general who, in some way, collaborate to the development of the organization.
“It is an important step to enable and preserve our mission, vision and values, guiding and serving as a reference to all employees for professional and personal performance that encompasses the highest ethical standards, honesty and integrity”, adds Dr. Rosa Celia.
Pro Criança Cardiac launches its Code of Ethics and Conduct
Founder and president of Pro Criança is among the 50 authors of “The post-pandemic world”
30/04/2024
The founder of Pro Criança Cardiac, Dr. Rosa Celia, is among the 50 authors of the book The Post-Pandemia World, which has just been released by Nova Fronteira and was organized by lawyer José Roberto de Castro Neves. Personalities that are references in their fields participated in the work, such as actress Fernanda Torres, journalist and presenter Pedro Bial and businessman Roberto Medina. Copyright will be fully transferred to Pro Criança Cardiac.
The Post-Pandemic World brings reflections on the before and after Covid-19 as a determining episode in this century and debates the consequences of recent political, health and economic actions. What should we expect for our future and the future of the next generations? A drastic transformation in everything human? Or just the return of the world as it always was?
In the book, personalities give their opinion on the main spheres of human action, taking into account each of their complexities and dilemmas: cardiologist Rosa Célia wrote about the importance of social projects and the interface of hers, Pro Criança Cardiac, with the own life story. The importance of the third sector, reinforced in times of pandemic, is also in Dr. Rosa’s text, who hopes that, from everything that is being experienced, there will be some learning for the future.
Among her considerations is also the role of medical institutions beyond caring for patients infected by the coronavirus. For her, part of worrying about those who are at home and suffering the effects of isolation, who are without basic goods, without housing, for example.
Dr. Rosa believes that the pandemic brought about the mobilization of people and institutions, making everyone more generous, whether in the form of partnerships or individually. She saw this happen up close at Pro Criança and the number of donations increased, despite the difficulties.
“I have great hope that these changes in trajectory will remain, so that more and more people will benefit”, wrote Dr. Rosa, and also brought to reflection the words of businessman Joey Reiman, which, for her, should be valid for life : “Fierce competition is not sustainable. Compassion is. In the decades to come, companies will focus on the business of life and work for the biggest customer of all: humanity.”