Sol de Janeiro x Pro Criança Cardíaca
Anitta & Sol de Janeiro donate R$270,000 to Pro Criança
01/12/2022
In the final minutes of 2021, a large donation entered the Pro Criança Cardiac account. In partnership with singer Anitta, the iconic multinational brand Sol de Janeiro, inspired by the beauty of Brazil, made a donation of R$ 270 thousand, raised at the launch of “Anitta & Sol de Janeiro Perfume Mist”, a body fragrance with notes of nectar of passion fruit and pink patchouli, a product co-created with the artist.
The act of love, generosity and social responsibility will make it possible to carry out invasive procedures to save the lives of five children in 2022.
On her networks, at the turn of the year, the megastar said that “one of the most incredible things that happened this year was the partnership with Sol de Janeiro to create this delicious perfume. Thanks to this collaboration, we were able to help provide care to children at Pro Criança Cardiac, in my homeland. This post is a thank you to all of you who joined us and contributed in some way to this cause.”
“I always knew that an alliance between Sol de Janeiro and Anitta would be something powerful and beautiful to see, despite not imagining the volume of resources we would be able to raise. Uniting the power of the two brands with the aim of contributing to a greater cause in Brazil was a dream that became a goal. I feel immense happiness knowing that we are helping to save these children’s lives. Congratulations Pro Criança!”, says Wallace Fortes, Creative Director of Content at Sol de Janeiro and leader of the brand’s social responsibility projects in Brazil.
“It was the biggest surprise of 2021, both in terms of value and because it happened just before the year ended. Our deepest gratitude to Sol de Janeiro and our redoubled admiration for Anitta. It will be a great pleasure to welcome you to our home!”, celebrates the executive director of Pro Criança, Mitzy Cremona.
Sol de Janeiro products are sold in Brazil exclusively by Sephora (https://cutt.ly/EUCUUez)
