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INSTITUTO DA CRIANCA

Inspiring Solidarity

INSTITUTO DA CRIANCA is world ranked on thedotgood.
INSTITUTO DA CRIANCA is brazil ranked on thedotgood.
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Likes
2
Followers
Number of employeeS

29

Year of Registration

1998

Number of Followers

2

Annual income

US$ 9.63 million

Category of SGO

Non-profit

Country

Brazil

Founder and President

Talking to Pedro Werneck, a Social Entrepreneur With 35 Years of Experience and the President of the Instituto da Criança

"We Seek to Build a Culture That Transforms Human Lives, a Culture of Solidarity"

By The [.] Newsroom From thedotgood's Editorial Desk
August 22, 2019
thedotgood's take
What's so special with that SGO.
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The Brazilian Overpass to the Social Good Sphere

We have known Instituto da Criança for a decade now, they have always been characterized by a strong sense of innovation and a constant determination to align planets in the Brazilian Social Good Sphere. After years of successful efforts as a classic nonprofit supporting children and youth, the Institute’s team lead by its founder and president Pedro Monteiro Werneck decided to look for more. They identified a need to bridge their beneficiaries and projects with funders and social investors. They saw the opportunity to have a more systemic impact by developing a culture of action that would have a lasting effect. They decided to provide their managerial expertise to people willing to invest in projects. Today, they’ve moved from a simple doer approach to a culture of architecture applied to the Social...

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The Brazilian Overpass to the Social Good Sphere

We have known Instituto da Criança for a decade now, they have always been characterized by a strong sense of innovation and a constant determination to align planets in the Brazilian Social Good Sphere. After years of successful efforts as a classic nonprofit supporting children and youth, the Institute’s team lead by its founder and president Pedro Monteiro Werneck decided to look for more. They identified a need to bridge their beneficiaries and projects with funders and social investors. They saw the opportunity to have a more systemic impact by developing a culture of action that would have a lasting effect. They decided to provide their managerial expertise to people willing to invest in projects. Today, they’ve moved from a simple doer approach to a culture of architecture applied to the Social Good Sphere. The notion of sharing, co-leading and co-managing projects was about to drive more support, ownership, and sustainability. Their analysis and results prove their vision to be right. They’re about to turn bigger and stronger.

 

 

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Mission statement
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The Institute aims at inspiring and developing the practice of solidarity by matching private social investment, sound project management and the ones who need support. Instituto da Criança is a solution to promote human development operating in Rio de Janeiro and São Paulo.

PURPOSE

Inspire solidarity to transform lives.

MISSION

Be a social solutions manager.

VISION

Be a reference in reducing socialinequality.

VALUES

Believe in the
improbable , in the
power of gratitude , in union
among people and act with
transparency.

The institution functions as a bridge between individuals and legal entities that have the conditions and willingness to invest in the social sphere, but do not know how to make this investment reach those who really need it. By connecting these two groups, IC implement social projects and works as an active consultant, advising people and companies to channel financial, human,...

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The Institute aims at inspiring and developing the practice of solidarity by matching private social investment, sound project management and the ones who need support. Instituto da Criança is a solution to promote human development operating in Rio de Janeiro and São Paulo.

PURPOSE

Inspire solidarity to transform lives.

MISSION

Be a social solutions manager.

VISION

Be a reference in reducing socialinequality.

VALUES

Believe in the
improbable , in the
power of gratitude , in union
among people and act with
transparency.

The institution functions as a bridge between individuals and legal entities that have the conditions and willingness to invest in the social sphere, but do not know how to make this investment reach those who really need it. By connecting these two groups, IC implement social projects and works as an active consultant, advising people and companies to channel financial, human, material and technical resources. The objective is to stimulate social development and inclusion, transforming and improving people´s lives.

MAIN LINES OF WORK

The IC currently focuses on four main lines of work: social projects (developed and sponsored by IC), corporate advising in social responsibility, social management intelligence and campaigns.

SOCIAL PROJECTS: 

  • Developed Projects:

IC designs educational and community development projects. Throughout the process of planning, implementing, evaluating and managing social projects that seek to promote people we reinforce our commitment to build a better future.

https://en.institutodacrianca.org.br/atividades/projetos-desenvolvidos/

  • Sponsored Social Projects: 

IC selects social initiatives aimed at the care of children, adolescents and adults in situations of social vulnerability in the states of Rio de Janeiro and São Paulo.

https://en.institutodacrianca.org.br/atividades/acoes-patrocinadas/

 

CORPORATESOCIAL RESPONSIBILITY:

For the IC, social responsibility is an awareness that individuals and entities have the duty to contribute and act in the best interests of their environments and society as a whole. With this concept as a core part of the institution, IC created an entire area called Corporate Social Responsibility (CSR). Main products include: development of social and environmental projects, community assessments, strategies for social investment, creation of an area of social responsibility, volunteer programs and engagement.  Currently, 57 companies have been advised with 53 thousand people directly impacted.

https://assessoria.institutodacrianca.org.br/

 

SOCIAL MANAGEMENTINTELLIGENCE:

The IC supports and promotes social entrepreneurs and institutions in Brazil. Currently IC has a network of over 600 mapped social institutions in Rio de Janeiro, São Paulo and Curitiba. In order to stimulate the growth of these institutions IC has developed a unique multidisciplinary integrated program to address the main challenges they face: efficient management and tangible social impacts. The program is called “GIS” – Gestão de Inteligência Social | Social Management Intelligence – with the main objective of improving the management and governance skills of social institutions by providing the necessary tools, support, assessments and guidelines they need in order to achieve their goals.

https://en.institutodacrianca.org.br/atividades/gis/

 

CAMPAIGNS:

IC focuses on two types of campaigns: seasonal campaigns and institutional campaigns.

  • Seasonal Campaigns:

IC organizes every year seasonal campaigns such as – Children’s day, Christmas and Easter - aiming to raise material to donate for the network of its mapped social institutions. Yearly, the IC collects thousands of items yearly for donation.

  • Institutional Campaigns:

The Institutional Relations area of IC works on articulating partnerships with restaurants, hotels and companies that, as they become a partner, a small part of their financial income (through bills) goes to IC.

https://en.institutodacrianca.org.br/permanent-campaigns/

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Impact

LATEST ANNUAL INCOME
US$ 9.63 million
Previous Annual Income
US$ 2.12 million
Latest Surplus/Deficit
US$ 67,616
Latest Net Assets
US$ 389,391
Name of Auditing Firm
Unknown
LATEST FINANCIAL STATEMENTS
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COUNTRY (OR COUNTRIES) WHERE ACTIVE
Brazil

Governance

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Founder and President
Pedro Henrique Monteiro Werneck
SHORT BIOGRAPHY
Pedro Werneck is a social entrepreneur. For many years he was a businessman and co-director of various companies from sectors such as retail, finance, tourism and education in Rio de Janeiro. In 1994, he started to support, along with his three brothers and friends, social related initiatives. As time went by, Pedro became the President of Instituto da Criança (IC) and leader of a movement of social networks: connecting those that need support and the ones that can provide it. Currently, Pedro conducts the lecture “Giving is a reverse act” to inspire solidarity, having participated in many important events such as TEDx among others.
Has Held position since
1998
Board Gender balance
Male: 50% / Female: 50%
Number of Employees
29
Number of Volunteers
2021: 41

History

The history of the Instituto da Criança (IC) begins in 1994, when the Werneck brothers helped a family with many children. After that, the Werneck brothers officially became involved in the social sphere. From then on, there was no turning back. They were so enthusiastic about their ability to articulate social actions for the transformation of lives that they started a second movement: to support Fernanda Avila, a woman who had an institution that took care of 33 children with physical disabilities and no family ties, which were the responsibility of the State, and because of the lack of financial support could not do a quality job. The scenario was extremely disturbing with these children in small cribs, some with their hands tied to prevent self-mutilation.
After successful missions, the Werneck brothers decided to create, in 1998, together with...

Read more

The history of the Instituto da Criança (IC) begins in 1994, when the Werneck brothers helped a family with many children. After that, the Werneck brothers officially became involved in the social sphere. From then on, there was no turning back. They were so enthusiastic about their ability to articulate social actions for the transformation of lives that they started a second movement: to support Fernanda Avila, a woman who had an institution that took care of 33 children with physical disabilities and no family ties, which were the responsibility of the State, and because of the lack of financial support could not do a quality job. The scenario was extremely disturbing with these children in small cribs, some with their hands tied to prevent self-mutilation.
After successful missions, the Werneck brothers decided to create, in 1998, together with 48 other friends, the Instituto da Criança (IC).
Over time, the IC continued its role of articulating different social actors, and realized that to impact the lives of children, they had to involve their families, and started the Projeto Espaço Cidadão (Citizen Space Project), providing content on citizenship, rights, and responsibilities to these families. As time went by, IC saw how many social entrepreneurs were emerging, and realized that - as they had done before - there was no need to focus only on new projects, but to give light to these social projects and to the entrepreneurs' ongoing initiatives. From children, to families, to social entrepreneurs, the IC grew to become a reference in social initiatives in Rio de Janeiro, as well as partnerships in São Paulo and other regions.
After 20 years immersing itself in social projects and articulating a diverse range of entrepreneurs, the IC published its commemorative book, telling its story. During the book's development process, the IC's mission became clearer than ever, as it realized that its true purpose was (and is) to articulate social initiatives and inspire solidarity to transform lives.
The IC developed its own fundraising and project management methodologies for companies to make social investments and social responsibility and sustainability programs.
In 2022, the IC will complete 28 years of existence, with more than 100 projects and initiatives and thousands of people directly impacted, and this is just the beginning of what is to come!

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Legal Status
OSCIP - Organização da Sociedade Civil de Interesse Publico - Civil Society's Organization of Public Interest
Year of registration
1998
BYLAWS PUBLICLY AVAILABLE
Yes
BYLAWS PROVIDED ON REQUEST
Yes

Contact

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HQ LOCATION ADDRESS
Rua Faro, 80, Annexe, 2nd Floor
Jardim Botanico
Rio de Janeiro/RJ
22461-020
Brazil
SOCIAL NETWORKS
WEBSITE
MAIN CONTACT EMAIL
contato@institutodacrianca.org.br
+55 21 2239-9555