Pro Criança Cardiac records the highest number of cardiological services since its foundation and is accredited with ESG Rating A.
20/04/2024
Pro Criança Cardiac begins 2023 by celebrating saved lives and the contribution to the scenario of congenital heart disease in Brazil, which affects around 30 thousand children per year. The social organization, founded and led by cardiologist Dr. Rosa Celia, provided 1,933 consultations in 2022, the highest number of consultations since its creation in 1996, and absorbed a further 207 children for cardiological monitoring. The beginning of the year is also being marked by Humanizada’s ESG Rating A accreditation, a very important recognition for a Third Sector organization.
According to data from the Ministry of Health, congenital heart defects represent 40% of all malformations at birth, being the condition that kills the most in childhood. The first service is the beginning of a care trajectory – after preventive care during the mother’s pregnancy – and, at Pro Criança, it is carried out by a team of qualified professionals with clinical assessment, electrocardiogram, echocardiogram and 24-hour Holter monitoring. In 2022, Pro Criança Cardiaca welcomed another 207 families.
The medical director of Pro Criança Cardiac, Dr. Isabela Rangel, explains that congenital heart defects are anomalies in the structure and/or function of the heart, which occur during fetal life and reinforces the importance of early diagnosis. “The work carried out at Pro Criança Cardiac is fundamental, as it provides the diagnosis, treatment and monitoring of these patients in addition to providing the necessary support to the family”, explains the cardiologist, highlighting that all assistance promoted by the Project is only possible through the contributions of partners and thanks to the participation of volunteers in various tasks. “Without them, it wouldn’t be possible”, declares Dr. Isabela.
In 26 years of operation, 151 thousand people were impacted, 15,255 patients were treated, 100 thousand consultations were performed and 1,703 invasive procedures were performed. Data was recorded until November 2022.
According to the executive director of Pro Criança Cardiac, Mitzy Cremona, the best year in the history of Pro Criança is due to executive management fully integrated with the care goals established by Dr. Rosa Celia and Dr. Isabela Rangel, as well as the commitment to the principles of transparency and agility in reporting. “It is extremely important to attribute the results achieved in 2022 to the efficiency of the best corporate governance practices adopted and the effective participation of Directors in the strategies adopted”, she explains.
The ESG rating A accreditation, released in the first days of 2023, endorses the high level of organizational maturity, meaning that Pro Criança Cardiac works with better ESG Performance (Environmental, social and governance), customer satisfaction, well-being, trust , diversity, transparency and ethics. Consequently, it also means obtaining better financial results in the medium and long term, explains Mitzy Cremona.
In addition to numbers that positively impact lives, in 2022 the social organization also received one of the most respected seals in the country in the area of Human Resources, being certified by Great Place To Work Brasil in organizational climate, which allows the measurement, in a practical way, of the employees’ perception of the company, in addition to their results in favor of internal actions for the necessary improvements.
Awards and honors in 2022
Certifications and awards throughout 2022 highlighted Pro Criança Cardiac, including the LIDE Social Responsibility Award for being the social organization that most actively contributed to a better business scenario in the state of Rio de Janeiro. Ocean Integrated Recognition Governance was considered a Pioneer in the Implementation of Humanized Governance.
In addition to these awards, the following can be highlighted:
Donate Seal, A+ score (maximum score);
PGT seal (Standards in Management and Transparency) by Instituto Doar. It guaranteed Pro Criança an A+ score, with a high standard of Management and Transparency. This certification analyzes more than 52 official documents of the organization;
Best NGOs 2019/2020/2021: Pro Criança won the Best NGOs in Brazil award for three consecutive years;
Top Performance Conscious Management: The social organization obtained a score of +92 in the Conscious Business Assessment, a survey carried out by the startup “Humanizados”, which brings the ranking of the most humanized companies in Brazil 2021;
Great Places To Work recognizes the best companies to work for nationwide and is based on reports from those who can actually evaluate them correctly: employees;
Best for Brazil: The multi-stakeholder assessment uses the Conscious Business Assessment (CBA®) instrument, which measures the stage of maturity and the quality of the relationships that the organization maintains with its different audiences.
Pro Criança Cardiac launches its Code of Ethics and Conduct
30/04/2024
Standard in the corporate world and increasingly necessary in the third sector, guidelines that govern internal and external relations with Pro Criança were developed in partnership with the renowned Ulhôa Canto Advogados Office.
Ethics, honesty, integrity, reliability, respect, transparency and coherence have always been very dear values for society as a whole, essential for the unblemished reputation of companies and, in recent decades, also for the Third Sector in the country, which is growing in leaps and bounds. wide. According to the Institute of Applied Economic Research (Ipea), there are more than 820,000 Civil Society Organizations active in Brazil.
One of them is Pro Criança Cardiac, which launches its Code of Ethics and Conduct on February 19th, next Wednesday, at a closed event. After the launch, there will be training aimed at the institution’s employees, suppliers and service providers in the auditorium of the Botafogo Medical Center (Rua Dona Mariana, 143). The opening will be given by Mitzy Cremona Conde, lawyer and Executive Director of Pro Criança Cardiac, and the training will be conducted by the Institution’s volunteer lawyer, Fernanda Freitas, partner at the Ulhôa Canto Advogados Office, a partner of Pro Criança for 11 years.
“Pro Criança Cardiac’s mission is to offer the best in medicine for children, with care guided by rigorous standards of quality and professional ethics. We also want to be pioneers in excellence in the implementation, training and compliance with compliance standards and guidelines, thus becoming a reference in the Third Sector”, highlights Dr. Rosa Celia Pimentel Barbosa, founder and president of the institution.
Pro Criança Cardiac’s Code of Ethics and Conduct was prepared by lawyers Mitzy Cremona Conde and Fernanda Freitas and is governed by the following fundamental principles: Strict compliance with the law, Respect for work and workers, Environmental responsibility and Rejection of corruption.
The guidelines contained therein must be observed by the institution and all its collaborators – employees and third parties acting on behalf of Pro Criança. The Code will be widely disseminated among associates, directors, advisors, administrators, doctors, partners, donors, employees, volunteers, service providers, suppliers, representatives, contractors, donors, sponsors and third parties in general who, in some way, collaborate to the development of the organization.
“It is an important step to enable and preserve our mission, vision and values, guiding and serving as a reference to all employees for professional and personal performance that encompasses the highest ethical standards, honesty and integrity”, adds Dr. Rosa Celia.
Founder and president of Pro Criança is among the 50 authors of “The post-pandemic world”
30/04/2024
The founder of Pro Criança Cardiac, Dr. Rosa Celia, is among the 50 authors of the book The Post-Pandemia World, which has just been released by Nova Fronteira and was organized by lawyer José Roberto de Castro Neves. Personalities that are references in their fields participated in the work, such as actress Fernanda Torres, journalist and presenter Pedro Bial and businessman Roberto Medina. Copyright will be fully transferred to Pro Criança Cardiac.
The Post-Pandemic World brings reflections on the before and after Covid-19 as a determining episode in this century and debates the consequences of recent political, health and economic actions. What should we expect for our future and the future of the next generations? A drastic transformation in everything human? Or just the return of the world as it always was?
In the book, personalities give their opinion on the main spheres of human action, taking into account each of their complexities and dilemmas: cardiologist Rosa Célia wrote about the importance of social projects and the interface of hers, Pro Criança Cardiac, with the own life story. The importance of the third sector, reinforced in times of pandemic, is also in Dr. Rosa’s text, who hopes that, from everything that is being experienced, there will be some learning for the future.
Among her considerations is also the role of medical institutions beyond caring for patients infected by the coronavirus. For her, part of worrying about those who are at home and suffering the effects of isolation, who are without basic goods, without housing, for example.
Dr. Rosa believes that the pandemic brought about the mobilization of people and institutions, making everyone more generous, whether in the form of partnerships or individually. She saw this happen up close at Pro Criança and the number of donations increased, despite the difficulties.
“I have great hope that these changes in trajectory will remain, so that more and more people will benefit”, wrote Dr. Rosa, and also brought to reflection the words of businessman Joey Reiman, which, for her, should be valid for life : “Fierce competition is not sustainable. Compassion is. In the decades to come, companies will focus on the business of life and work for the biggest customer of all: humanity.”
30/04/2024
CERTIFICATION STRENGTHENS THE PROJECT’S CREDIBILITY WITH CIVIL SOCIETY
Pro Criança Cardiac was approved in the audit process of the 2020-23 Donate Criteria Seal, with 49 points out of a possible 52, and qualified with the A+ Seal.
The Doar Management and Transparency Seal Certificate, achieved by Pro Criança this July, is from Instituto Doar and means that the institution becomes part of a group that has also achieved the quality standard defined by the Institute.
The objective of Instituto Doar is to guarantee standards that help donors, financiers and supporters make decisions. For Pro, it is another supporter of the network that takes care of needy children with heart disease.
Among the institutions that acquired the Seal are ABRACESOLIDÁRIO, Brazil Foundation, Hospital Pequeno Príncipe, Instituto Guga Kuerten, Lar Menino Deus, Pró-Saber SP, as well as others that are references in their areas: Education, Health, Sports, among others.
The seal is based on the main international certification models for civil society organizations in relation to codes of conduct that adopt and judge as standards the excellence of strategy, governance, communication, financing strategy, accountability and other aspects.
ABOUT DOAR INSTITUTE
In addition to the Seal, the Best NGOs, PQGT, Transparent NGO and Most Liked Ranking certifications are part of the Institute, from the international organization Instituto Donar. In Brazil, they began their work in 2012 at the NGO Brasil event, when they had the opportunity to mobilize the more than 500 organizations that were present at the event.