18
2000
1
US$ 367,164
Non-profit
Brazil
How to turn tennis into a winning social good asset? With WimBelemDon, Marcelo Ruschel da Costa has pushed the boundaries of his favorite sport. His school of thought comes down to fostering agents of social change, each player has their own capacity and potential, but with a common set of good values. As a professional photographer traveling the world with tennis champions, he realized what he could do to deliver the positive in each and every one. He is now an accomplished social entrepreneur in an underprivileged region of Brazil.
WimBelemDon is using tennis as a starter, taking children and youth towards other extracurricular activities such as storytelling, literacy, learning labs, and more, helping participants to develop skills and attitudes that will benefit them in their personal and professional...
How to turn tennis into a winning social good asset? With WimBelemDon, Marcelo Ruschel da Costa has pushed the boundaries of his favorite sport. His school of thought comes down to fostering agents of social change, each player has their own capacity and potential, but with a common set of good values. As a professional photographer traveling the world with tennis champions, he realized what he could do to deliver the positive in each and every one. He is now an accomplished social entrepreneur in an underprivileged region of Brazil.
WimBelemDon is using tennis as a starter, taking children and youth towards other extracurricular activities such as storytelling, literacy, learning labs, and more, helping participants to develop skills and attitudes that will benefit them in their personal and professional life, all within their reach of influence. WimBelemDon doesn’t necessarily have large numbers to show, though it is already huge in Brazil. Its success story and experience as a social good organization is creating a lasting echo through conferences and lectures in Brazil, and the international tennis world.
AudiLink & Co. Auditors
It all started on October 31, 2000, when photographer Marcelo Ruschel rented an abandoned tennis court in Belém Novo, a neighborhood in the south of Porto Alegre where he lives, to develop a social project with the children of the neighborhood. The name is a pun and tribute to the Wimbledon Tournament in London.
Tennis is the main focus in attracting and retaining the children and adolescents served, interconnected socio-emotional, pedagogical, and cultural workshops, such as cinema, arts, learning laboratory, literacy, and psychology groups, promoting individual and social transformations. In addition to these activities, our students receive a snack and lunch daily.
Each one of these personal attributes – love, altruism, self-acceptance, empathy, generosity, kindness, gratitude, honesty, humility, forgiveness, perseverance, respect, and tolerance – is important for the pupils and becomes largely influential in their journey to self-discovery and...
It all started on October 31, 2000, when photographer Marcelo Ruschel rented an abandoned tennis court in Belém Novo, a neighborhood in the south of Porto Alegre where he lives, to develop a social project with the children of the neighborhood. The name is a pun and tribute to the Wimbledon Tournament in London.
Tennis is the main focus in attracting and retaining the children and adolescents served, interconnected socio-emotional, pedagogical, and cultural workshops, such as cinema, arts, learning laboratory, literacy, and psychology groups, promoting individual and social transformations. In addition to these activities, our students receive a snack and lunch daily.
Each one of these personal attributes – love, altruism, self-acceptance, empathy, generosity, kindness, gratitude, honesty, humility, forgiveness, perseverance, respect, and tolerance – is important for the pupils and becomes largely influential in their journey to self-discovery and their relationship with their peers and the wider society.
In its more than twenty years of history, WimBelemDon has been the scene of countless cases of social transformation in the more than 1,000 children and adolescents attended. These are stories that involve improving school performance, entering university, the labor market, and, mainly, improving family relationships.