Rede Cidadã was established in 2002 to help developing a real social network that integrates complementary actions, generate synergy among three sectors of the economy, and integrate volunteer work. The goal of the organization was always to create and generate employment and income solutions for people at the base of the pyramid, and since its founding, Rede Cidadã has helped more than 135,000 people to enter the labor market.
The organization stands out by investing not only in technical training for those who participate in their courses. We understand that, as important as the benefits of the training, it's also crucial to support the dreams of these people and their emotional foundation. For us, life and work are a single value and should go together to promote professional and personal development of human beings.
In 2015, after reaching the milestone of 50,000 people inserted in the labor market, Rede Cidadã incorporated softskills into its training track, developing behavioral skills. Our trainings go beyond technical skills: we develop in our audiences a better emotional coefficient, higher productivity and qualified relationships. This new learning trail contributed to reduce the turnover rate in companies and responds to one of the challenges of corporate HR, responding to the following sentence:
“Companies hire employees for technical skills, but fire them for behavioral issues”.
The story of Rede Cidadã generated enough experience to emerge a new concept of social project, more long-lasting, that could accompany the social trajectory of our Project participants and their families. We’ve learned that it was not enough to train people and insert them into jobs: it was necessary to follow their path in the first year of activities in the companies.
The 22 years of Rede Cidadã, managing social projects, taught about the importance of offering its users continuous training, mediation with job opportunities, post-hire follow-up and being present to receive them in cases of break of employment contracts. These audiences, in their life realities, asked us for a long-lasting trail of training, coexistence, support and monitoring, capable of rescuing family ties, also supporting family members, creating an environment of support for all in the generation of work and income scenario. That's why we created the User and Family Development Trail.
The core of the Trail is the socio-emotional training, preparing people for autonomy. There are career continuity connections, from preparatory work to becoming a young apprentice, to internships or employment at partner companies.
A lasting project is constituted by articulating a network with local actors, linked to the municipal government, public social assistance policies, the council for children and adolescents, other social organizations and companies. This network creates the conditions for the sustainability of a long-lasting social project capable of enabling continuous support for training, insertion in the world of work and professional career development for users. Little by little, this job and income generation network establishes connections with the local economy, creating paths to new jobs and income, with the concepts and practices of the new economies.
