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Number of employeeS

53

Year of Registration

1998

Number of Followers

3

Annual income

US$ 13.91 million

Category of SGO

Non-profit

Country

Brazil

Co-founder and President

Talking to Pedro Werneck, a Social Entrepreneur With 35 Years of Experience and the President of the Instituto da Criança

"We Seek to Build a Culture That Transforms Human Lives, a Culture of Solidarity"

By The [.] Newsroom From thedotgood's Editorial Desk
August 22, 2019
thedotgood's take
What's so special with that SGO.
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The Brazilian Overpass to the Social Good Sphere

We have known Instituto da Criança for a decade now, they have always been characterized by a strong sense of innovation and a constant determination to align planets in the Brazilian Social Good Sphere. After years of successful efforts as a classic nonprofit supporting children and youth, the Institute’s team lead by its founder and president Pedro Monteiro Werneck decided to look for more. They identified a need to bridge their beneficiaries and projects with funders and social investors. They saw the opportunity to have a more systemic impact by developing a culture of action that would have a lasting effect. They decided to provide their managerial expertise to people willing to invest in projects. Today, they’ve moved from a simple doer approach to a culture of architecture applied to the Social...

Read more

The Brazilian Overpass to the Social Good Sphere

We have known Instituto da Criança for a decade now, they have always been characterized by a strong sense of innovation and a constant determination to align planets in the Brazilian Social Good Sphere. After years of successful efforts as a classic nonprofit supporting children and youth, the Institute’s team lead by its founder and president Pedro Monteiro Werneck decided to look for more. They identified a need to bridge their beneficiaries and projects with funders and social investors. They saw the opportunity to have a more systemic impact by developing a culture of action that would have a lasting effect. They decided to provide their managerial expertise to people willing to invest in projects. Today, they’ve moved from a simple doer approach to a culture of architecture applied to the Social Good Sphere. The notion of sharing, co-leading and co-managing projects was about to drive more support, ownership, and sustainability. Their analysis and results prove their vision to be right. They’re about to turn bigger and stronger.

 

 

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Mission statement
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Somos uma GESTORA SOCIAL que promove o desenvolvimento humano. Criamos, gerimos e potencializamos SOLUÇÕES SOCIAIS. Integramos empresas, pessoas e projetos sociais. Trabalhamos com diferentes públicos e causas.

PROPÓSITO

Inspire a solidariedade para transformar vidas.

MISSÃO

Articular diferentes atores da sociedade em prol do bem comum. Muitos querem doar, muitos precisam receber. Nós, como gestores, conectamos e habilitamos esses dois mundos, multiplicando forças.

VISÃO

Ampliar a cultura da solidariedade para promover o acesso a uma vida digna.

VALORES

Acredite no improvável, no poder da gratidão, na união entre as pessoas e aja com transparência.

Read more

Somos uma GESTORA SOCIAL que promove o desenvolvimento humano. Criamos, gerimos e potencializamos SOLUÇÕES SOCIAIS. Integramos empresas, pessoas e projetos sociais. Trabalhamos com diferentes públicos e causas.

PROPÓSITO

Inspire a solidariedade para transformar vidas.

MISSÃO

Articular diferentes atores da sociedade em prol do bem comum. Muitos querem doar, muitos precisam receber. Nós, como gestores, conectamos e habilitamos esses dois mundos, multiplicando forças.

VISÃO

Ampliar a cultura da solidariedade para promover o acesso a uma vida digna.

VALORES

Acredite no improvável, no poder da gratidão, na união entre as pessoas e aja com transparência.

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Impact

LATEST ANNUAL INCOME
US$ 13.91 million
Previous Annual Income
US$ 11.68 million
Latest Surplus/Deficit
US$ 43,032
Latest Net Assets
US$ 450,303
Name of Auditing Firm

Ampla Serviços e Assessoria Contábil

LATEST FINANCIAL STATEMENTS
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COUNTRY (OR COUNTRIES) WHERE ACTIVE
Brazil
Latest ANNUAL REPORT
TAX YEAR END
December 31

Governance

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Co-founder and President
Pedro Henrique Monteiro Werneck
SHORT BIOGRAPHY
Pedro Werneck is a social entrepreneur. For many years he was a businessman and co-director of various companies from sectors such as retail, finance, tourism and education in Rio de Janeiro. In 1994, he started to support, along with his three brothers and friends, social related initiatives. As time went by, Pedro became the President of Instituto da Criança (IC) and leader of a movement of social networks: connecting those that need support and the ones that can provide it. Currently, Pedro conducts the lecture “Giving is a reverse act” to inspire solidarity, having participated in many important events such as TEDx among others.
Has Held position since
1998
Board Gender balance
Male: 67% / Female: 33%
Number of Employees
53
Number of Volunteers
45 individuals and 22 corporate volunteers

History

The history of the Instituto da Criança (IC) begins in 1994, when the Werneck brothers helped a family with many children. After that, the Werneck brothers officially became involved in the social sphere. From then on, there was no turning back. They were so enthusiastic about their ability to articulate social actions for the transformation of lives that they started a second movement: to support Fernanda Avila, a woman who had an institution that took care of 33 children with physical disabilities and no family ties, which were the responsibility of the State, and because of the lack of financial support could not do a quality job. The scenario was extremely disturbing with these children in small cribs, some with their hands tied to prevent self-mutilation.
After successful missions, the Werneck brothers decided to create, in 1998, together with...

Read more

The history of the Instituto da Criança (IC) begins in 1994, when the Werneck brothers helped a family with many children. After that, the Werneck brothers officially became involved in the social sphere. From then on, there was no turning back. They were so enthusiastic about their ability to articulate social actions for the transformation of lives that they started a second movement: to support Fernanda Avila, a woman who had an institution that took care of 33 children with physical disabilities and no family ties, which were the responsibility of the State, and because of the lack of financial support could not do a quality job. The scenario was extremely disturbing with these children in small cribs, some with their hands tied to prevent self-mutilation.
After successful missions, the Werneck brothers decided to create, in 1998, together with 48 other friends, the Instituto da Criança (IC).
Over time, the IC continued its role of articulating different social actors, and realized that to impact the lives of children, they had to involve their families, and started the Projeto Espaço Cidadão (Citizen Space Project), providing content on citizenship, rights, and responsibilities to these families. As time went by, IC saw how many social entrepreneurs were emerging, and realized that - as they had done before - there was no need to focus only on new projects, but to give light to these social projects and to the entrepreneurs' ongoing initiatives. From children, to families, to social entrepreneurs, the IC grew to become a reference in social initiatives in Rio de Janeiro, as well as partnerships in São Paulo and other regions.
After 20 years immersing itself in social projects and articulating a diverse range of entrepreneurs, the IC published its commemorative book, telling its story. During the book's development process, the IC's mission became clearer than ever, as it realized that its true purpose was (and is) to articulate social initiatives and inspire solidarity to transform lives.
The IC developed its own fundraising and project management methodologies for companies to make social investments and social responsibility and sustainability programs.
The Instituto da Criança celebrated its 30th anniversary in 2024, managing 148 projects throughout the year. We are proud to share our numbers from 2008 to 2024:

610 partners served

1002 projects managed

Over 11 million people reached

Instituto da Criança envisions the future and transforms the present, fostering human development with care and solidarity. Our message to the future is clear: the improbable is not impossible. With dedication and solidarity, Instituto da Criança will continue impacting lives and building a fairer and more compassionate world.

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Legal Status
OSCIP - Organização da Sociedade Civil de Interesse Publico - Civil Society's Organization of Public Interest
Year of registration
1998
BYLAWS PUBLICLY AVAILABLE
Yes
BYLAWS PROVIDED ON REQUEST
Yes

Contact

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HQ LOCATION ADDRESS
Rua Faro, 80, anexo - 2ª andar
Jardim Botânico
Rio de Janeiro/RJ
22461-020
Brazil
SOCIAL NETWORKS
WEBSITE
MAIN CONTACT EMAIL
contato@institutodacrianca.org.br
+55 21 2239-9555