In 2012, McKinsey & Company released a report that explored skills gaps, youth unemployment, and existing challenges for education to employment programs — and prompted the desire to do more. This is why in late 2014 McKinsey founded Generation, a nonprofit organization with an initial dual mission to empower young people to build thriving, sustainable careers and to provide employers the highly skilled, motivated talent they need. Since launched in early 2015, Generation has become the largest and fastest-growing employment nonprofit that trains and places learners in jobs, by annual learner volume.
Generation’s journey can be summarized in three stages.
From 2015 to 2018, we focused on demonstrating the robustness of our methodology and building internal processes and systems to scale and measure our impact. In a short period of time, we more than doubled our country presence, our professions portfolio and the number of employer partners.
From 2019 until the covid-19 pandemic hit, we adopted a systemic approach and focused on supporting public workforce systems and funding flows to achieve higher employment and income outcomes. We also broadened our learner profile to serve midcareer individuals in addition to youth.
The pandemic crisis deepened inequalities, barriers to employment, and skills gaps all over the world, so our third and current phase saw an expansion on our approach to include all adults and focus on economic mobility. We also started conducting and publishing original research.
Close to celebrating our 10th anniversary, Generation’s growth is undeniable.
We launched in five countries in 2015, and now we provide profession-specific training, support services, and job placement in 17 countries — Australia, Brazil, Chile, China (Hong Kong), Colombia, France, Ghana, India, Ireland, Italy, Kenya, Mexico, Singapore, Spain, Thailand, the United Kingdom, and the United States.
We reached 1,200 youth in 2015, and in 2023 we passed the milestone of having over 100,000 people graduate from our programs — 50,000 of those in the last two years — and in turn, those graduates have earned $1 billion in wages.
Generation started with less than 24 professions across four sectors — customer service & sales, digital and IT, healthcare, and skilled trades — and in less than 10 years we have added green jobs programs and expanded our professions into more than 40.
In 2018 Generation had developed partnerships with more than 2,650 employers since our launch, and by the end of 2022, the number of employer partners since 2015 surpassed 11,000.